![]() ![]() Businesses need to take action now if they are to maximize their chances of getting customers through the door and ready to buy. These errors can be reason enough to deter potential customers, and sometimes even send them into the arms of competitors. the blame for incorrect local citations tends to lie with the business. Nearly everyone finds incorrect information in online directories frustrating. It’s clear from this data that having incorrect information about your business visible in your local citations could be having a serious impact on your potential audience’s likelihood to visit or call you. If a potential customer is confused by a duplicate business listing, you may inadvertently encourage those visitors to spend their money with one of your competitors-one they can easily find online with no conflicting information.Ĭommenting on the study, BrightLocal’s Content and Research Manager Rosie Murphy says, With nine in ten consumers known to search for the address of a business online before their first visit, no organization can afford to generate confusion via duplicate listings. ![]() What’s more, eight in ten consumers state that if they encounter incorrect or inconsistent business names or contact information, they will lose trust in that business. ![]() The findings from our Local Citations Trust Report confirm this impact, with 93% of consumers admitting to being frustrated by incorrect information in an online directory. Duplicate listings not only confuse consumers and erode trust, but they can also lead to a loss of revenue and store visits. Google finds duplicate listings suspicious and so do consumers. Duplicate Listings Cause Consumer Confusion and Negatively Impact Trust Having repeated information - whether that’s in the form of multiple social media profiles or multiple directory listings - creates NAP inconsistencies, which, as well as being problematic for Google, can cause issues for your customers. One of the biggest issues associated with having a duplicate business listing is that it can harm your local search visibility. Duplicate Listings Negatively Affect Your Local SEO Google Business Profile doesn’t allow duplicate listings, which is a big indication that you’ll need to be especially vigilant about maintaining just one profile on industry directories. Unfortunately, while it may seem inconsequential on the surface, duplicate business listings can seriously derail your local SEO efforts. You may have created a duplicate listing innocently enough, and you’d be forgiven for thinking that duplicate business listings are no big deal after all, you’re simply making it easier for a potential customer to find you, right? Why are duplicate business listings a problem? In cases like this, it may be a genuine mistake caused by simply wanting to get as much online visibility as possible, however, it’s an action that can have serious consequences for your overall local search visibility. If you created a business listing on Tripadvisor or Yelp for your restaurant and then created a second listing for your takeout service, you’d essentially be creating duplicate business listings. Let’s say, for example, that you run a restaurant and also have a takeout service. What is a duplicate business listing?Ī duplicate business listing occurs when a business has more than one listing on an industry directory site, general directory site, or similar platforms, such as Google Business Profile.Įven if the details are different for each listing, if the listing itself relates to the same business, then this counts as a duplicate listing. Another thing that you can add to this list that you may not have been aware of is duplicate business listings. There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, phone number), and a lack of backlinks. ![]()
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